We inspire the users of our cook and kitchen ware through innovative and award winning designs.
We offer the best price/benefit ratio: premium quality and design at affordable prices.
This is boiled down to the claim which we actively communicate:“Affordable design and quality”We distinguish ourselves through:
a wide and complete portfolio in 7 categories (cook and bake ware, knives, hotel, cutlery, porcelain and accessories ) covering all segments in kitchen and cookware.
strong identity, unique products
only in-house designed products: original and award winning
flexible in thinking and acting
we work with local partners who know local needs and market characteristics
complete workflow is internally managed from initial design sketch to quality control and manufacturing
fast delivery of any volume, all over the world
wholesale | retail | brandshops | department stores | supermarkets | kitchen studios and manufacturers | electrical appliances manufacturers | webshops | hotels, restaurants, hospitality | promotional/loyalty programmes for banks, supermarkets, … | homeshopping networks | …
Emotional and rational features
reliable, competent, attractive, innovative, quality, design, international, good service and support, know how, affordable, inspiring, award-winning